Here’s this week’s list of Fastest Growing Trending Products, insights and analysis.
Tremella Mushrooms
Tremella mushrooms, also known as “snow fungus”, are a type of edible mushroom.
While traditionally eaten for their health benefits, tremella mushrooms are becoming a popular skincare product ingredient. Which explains the surge in consumer interest.
Often referred to as “a natural hyaluronic acid”, the tremella mushroom can hold 500x its weight in water, which boosts the skin’s capacity to retain moisture.
One popular face wash containing tremella mushroom generates around $25K/month on Amazon.
What’s Next
Tremella mushroom is part of the Mushroom Skincare meta trend.
Mushrooms’ antioxidant properties can help protect, brighten and soothe the skin.
Which is one of the reasons that search interest “mushroom skincare” has increased by 150% over the last five years.
Mushroom-focused beauty and skincare products have grown largely thanks to social media. In fact, videos mentioning mushroom skincare have over 93 billion views on TikTok.
Bytebase
Bytebase is a database CI/CD (continuous integration/continuous delivery) solution designed to manage database structure changes.
Basically, Bytebase serves as a platform where companies can track their database projects and changes.
The platform also offers web-based collaboration workspaces where database engineers and developers can work together.
The project has over 4,100 stars on GitHub. And the startup has raised $3M in funding to date.
What’s Next
Bytebase is part of the Open Source CI/CD meta trend.
The CI/CD market is forecasted to grow to $3.7B by 2023 (a CAGR of 18.3% since 2021).
And open source solutions are an emerging segment of this market.
Here are two examples of trending open source CI/CD platforms:
ArgoCD is a continuous delivery tool for Kubernetes applications. The project has over 11,000 stars on GitHub.
Tekton is a Kubernetes-native open source framework used to create CI/CD systems.
Carbon Accounting
Carbon accounting is a set of practices used to measure an organization’s CO2 emissions and help achieve carbon emissions goals.
Many organizations use carbon accounting to increase brand loyalty (23% of consumers are willing to switch to brands that share their environmental stance).
However, interest in carbon accounting is growing mainly because a number of startups are launching carbon accounting software.
(Searches for “carbon accounting software” have increased 900% over the last 24 months.)
Persefoni, Greenly and Net0 are examples of trending carbon accounting software startups.
What’s Next
Carbon accounting is part of the ESG Software meta trend.
ESG software analyzes several KPIs to provide detailed reports on whether a company’s operations are meeting their ESG goals.
Due to shifting consumer and investor preferences, companies are starting to closely track their social and environmental impact.
For instance, around 83% of consumers pay attention to a company’s ESG practices.
And McKinsey estimates that investors are willing to pay a 10% premium to buy a company with a positive ESG history.
Which is why demand for ESG software is growing (searches for “ESG software” have grown by 550% in the last five years).
Low Content Books
Low content books, as the name suggests, are books that contain minimal or no content on their pages.
Planners, journals, notebooks, agendas, and guestbooks, are examples of low content books.
They are becoming a popular DTC product category, mainly because they’re relatively easy to create and can be easily self-published through platforms like Kindle Direct Publishing (KDP).
Low content books are also becoming popular in online communities, like “booktok”. Videos mentioning low content books have amassed over 7.8 million views on TikTok.
What’s Next
Low content books are part of the BookTok meta trend.
BookTok is a term used to describe the book community within TikTok.
The #booktok hashtag has gathered an impressive 132 billion views on the platform.
In fact, the community has become so influential that it is often described as the “world’s largest book club”.
The size of this community is the reason why TikTok is becoming a critical marketing channel among publishers and authors. In fact, this trend has helped several new books and authors climb the top of bestseller lists.
Early bird companies: Murf.AI (text-to-speech platform), Uppbeat (royalty-free music startup), LMNT (DTC electrolyte drink), RiseWell (oral care startup).
Tomorrow’s products today: Ceramide sunscreen, ADHD watch, beet supplement, liquid blush.
Do you have any feedback? We’d love to hear what you think. Just respond to let us know.
Early Bird Companies
Murf.AI
Murf.AI is a text-to-speech platform.
Users upload a piece of text and choose the voice they want.
Then, the platform automatically generates an AI voiceover.
Murf can also automatically generate video content based on the script using stock media.
The platform currently has 120 voices and supports 20 different languages.
What’s next:
Murf.AI is part of the Blog Post to Video meta trend.
Approximately 40% of marketers say that a lack of budget was the main barrier to video marketing.
Platforms that use AI to turn blog posts into videos offer a cheap, fast way for businesses to get started with video.
(Search volume for “blog post to video” has grown 4.7x over the past five years).
Pictory, Synthesia and Lumen5 are examples of trending platforms in this space.
Uppbeat
Uppbeat is a royalty-free music and sound effect platform for creators.
It is very similar to the more popular platform Epidemic Sound.
But unlike Epidemic Sound, Uppbeat operates on a freemium business model.
Their free tier gives creators three free downloads every month.
Additionally, Uppbeat has less strict licensing terms than Epidemic Sound.
The platform’s catalog consists of 3,000 tracks and 2,500 sound effects.
Uppbeat has over 500,000 users (and, according to the startup, is adding 75,000 new users every month).
The startup has raised approximately $6.15M in funding.
What’s next:
Uppbeat is part of the Subscription Royalty-Free Music meta trend.
There are approximately 207 million content creators in the world.
And a growing number of creators are turning to subscription-based royalty-free music platforms.
Here are a few trending platforms operating in this space:
Artlist is a digital asset platform that has over 30,000 royalty-free tracks. They add around 150 new tracks every month.
TuneTank, similarly to Uppbeat, leverages a freemium business model that allows creators to download ten royalty-free tracks every month.
Soundraw is a subscription-based music generator enabling creators to generate high-quality music assets.
LMNT
LMNT is a DTC electrolyte drink mix startup.
The startup sells eight core SKUs.
LMNT’s selling point is that their mixes have zero sugar and lots of sodium.
In fact, LMNT’s mixes have around 1,000 mg of sodium, 3.7x higher than the more popular Gatorade.
The startup is growing at a rate of 4.5x.
This pack of LMNT mixes brings in approximately $220K/month on Amazon.
The startup has raised $3.3M in funding.
What’s next:
LMNT is part of the Electrolyte Mix meta trend.
Searches for “electrolyte mix” have increased by 245% over the past five years.
Electrolyte mixes are emerging as a cheaper, more customizable alternative to traditional sports drinks.
Key Nutrients, Liquid IV and Ultimate Replenisher are trending electrolyte mix brands.
This popular electrolyte mix tub brings in approximately $200K/month on Amazon.
RiseWell
RiseWell is a DTC oral care startup.
They sell ten core SKUs, but are best known for their hydroxyapatite toothpaste.
Their toothpaste is making waves on TikTok. Videos about RiseWell toothpaste have over 2.6 billion views on the platform.
Searches for “RiseWell toothpaste” have increased by 4600% over the past five years.
This pack of RiseWell toothpaste brings in approximately $10K/month on Amazon.
What’s next:
RiseWell is part of the Hydroxyapatite Toothpaste meta trend.
Hydroxyapatite is a naturally occurring mineral found to have remineralizing properties.
Hydroxyapatite toothpaste works by depositing hydroxyapatite particles onto the surface of the teeth, where they can help fill in tiny cracks and gaps in the enamel.
This may make the teeth stronger and more resistant to decay and erosion.
Overall, hydroxyapatite toothpaste is emerging as a popular alternative to traditional, fluoride-based toothpaste.
Boka, Twice and Davids are trending brands selling hydroxyapatite toothpaste.
Tomorrow’s Products Today
Ceramide Sunscreen
Ceramide sunscreens contain ceramides, which are natural lipids found in the outer layer of the skin.
They provide broad-spectrum protection against UVA and UVB rays while also replenishing the skin’s natural ceramide levels.
This can be particularly beneficial for those with dry or sensitive skin, as it can help prevent moisture loss and improve overall skin health.
Videos about ceramide sunscreens have over 7.1 billion views on TikTok.
Interest in this product category is also growing due to the DTC brand Skintific.
(Searches for “Skintific” have grown 99X+ over the past five years).
Whereas search volume for “Skintific ceramide sunscreen” has increased by 600% over the past two years).
What’s next:
Ceramide serums are part of the Ceramide Skincare meta trend.
Examples of trending Ceramide skincare products include:
Ceramide toners are designed to balance and hydrate the skin. They are often applied after cleansing to help prep the skin for other skincare products.
Ceramide serum is typically lightweight and fast-absorbing, making it ideal for use alongside other skincare products, such as moisturizers and sunscreen.
Ceramide moisturizers are particularly beneficial for those with dry or aging skin.
ADHD Watch
ADHD watches are designed to help children and adults with ADHD keep track of their daily tasks.
While there is no specific ADHD watch in the market, we’re seeing a growing number of people using traditional smartwatches to help with ADHD.
Which has led to an increasing number of companies marketing their products as “ADHD watches”.
For example, this watch, which vibrates silently, is now being marketed as an ADHD watch that can remind people to take their medication.
That watch brings in approximately $43K/month on Amazon.
What’s next:
ADHD watches are part of the ADHD Products meta trend.
ADHD awareness is growing.
And some say this increased awareness has incentivized people to seek ADHD-specific products.
Some examples of trending ADHD products include:
ADHD chairs provide slight movement or stimulation, designed to help the user stay focused and alert.
ADHD apps monitor activity and provide organizational structure to help people with ADHD stay on track.
ADHD music refers to a specific genre of music consisting of calming and repetitive sounds that are designed to reduce distractibility and promote relaxation.
ADHD tables have sensory, fidget toys embedded. This way, people can use the toy when feeling anxious or stressed.
ADHD planners are organizational tools designed to make it easier to manage time, track goals and focus on tasks.
Beet Supplement
Beet supplements are dietary supplements that contain concentrated amounts of beetroot, typically in the form of powder, capsules, or tablets.
These supplements may help improve heart, brain and immune health.
Additionally, beets may boost VO2 output and increase nitric oxide levels, boosting athletic performance.
Which is why they’re gaining popularity as natural alternatives to pre-workout powders.
Videos about beet supplements have over 3.6 billion views on TikTok, and most of them show people taking them before their workout.
Beet pills, beetroot juice and beetroot powder are examples of trending beet supplements.
This popular beetroot powder brings in an estimated $130K/month on Amazon.
What’s next:
Beet supplements are part of the Root Vegetable Supplements meta trend.
Root vegetables are a rich source of vitamins, minerals, and antioxidants.
Which is why we’re seeing growing demand for root vegetable supplements.
Carrot supplements support eye health, skin health, and immune function. They are also high in antioxidants, which can help protect cells from damage caused by free radicals.
Ginger supplements are loaded with antioxidants that prevent stress and boost energy levels.
Garlic supplements may help lower blood pressure and cholesterol levels, which can help reduce the risk of heart disease.
Liquid Blush
Liquid blush is a makeup product used to add color and definition to the cheeks.
It is usually more pigmented than traditional powder blushes, giving a more natural and long-lasting finish.
Liquid blush can also easily blend into the skin for a seamless, dewy look.
Rare Beauty is a skincare brand seeing a growing demand for their liquid blush.
Searches for “Rare Beauty liquid blush” have grown by 8700% over the past five years.
And TikTok videos about this product have more than 1.7 billion views on the platform.
What’s next:
Liquid blush is part of the Dewy Makeup Look meta trend.
Dewy makeup is a popular makeup trend that involves a lightweight foundation.
The dewy look is achieved by using products containing illuminating and hydrating ingredients that enhance the skin’s natural luminosity.
Interest in this style is growing as part of an overall growing interest in skinimalism.
A number of celebrities, like Kim Kardashian and Zendaya, have been recently spotted with a dewy makeup look, further driving interest in this style.
This makeup style has also become extremely popular on social media. The hashtag #dewyskin has over 250 million views on TikTok.