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Entity Engineering Series

Articles on AI visibility & the knowledge graph

20 articles covering the system underneath AI recommendations — from foundational concepts to practical implementation.

Foundations
AI Doesn't Follow Links — It Follows Entities Foundations
You Need to Exist in the Knowledge Base, Not Just on the Web Foundations
Google Decided Who to Trust Before You Published a Single Word Foundations
The Three Systems That Feed Every Major AI Foundations
Your Website Is Invisible to the Graph That Doesn't Know You Exist Foundations
How AI Sees You
What AI Overviews and Chat Assistants Actually Pull From How AI Sees You
Why Perplexity and ChatGPT Cite Some Sites and Not Others How AI Sees You
Schema Markup Does Two Different Jobs — Most Sites Only Do One How AI Sees You
Entity Engineering vs. Traditional SEO: What's Different, What's Not How AI Sees You
The Speed Difference: Entity Recognition vs. Traditional SEO Timelines How AI Sees You
The Knowledge Base Layer
What a Knowledge Base Entity Record Actually Contains The Knowledge Base Layer
Common Mistakes When Creating an Entity Record The Knowledge Base Layer
The Evidence Layer
The Evidence Layer: What Actually Counts as Corroboration The Evidence Layer
Why the Same Facts Need to Match Everywhere The Evidence Layer
The Alignment Layer
Alignment Schema: sameAs, mainEntity, and What They're For The Alignment Layer
How to Check Whether Your Business Already Has an Entity Record The Alignment Layer
Auditing Your Site's Existing Schema for Entity Gaps The Alignment Layer
Applying the System
Entity Engineering for Local Businesses Applying the System
Entity Engineering for Niche Topics, Publishers, and Content Sites Applying the System
Where to Start: A Practical First Step for Any Entity Applying the System