Here’s this week’s list of The Latest Trending Products, insights and analysis.
Bamboo pyjamas are pyjamas made from bamboo fabric.
Interest in this product category is rising mainly because bamboo fabric is softer and cooler than traditional cotton.
Furthermore, bamboo is thought to be more environmentally friendly than cotton.
Also, a growing number of DTC brands are starting to launch bamboo pyjamas, further accelerating demand.
In fact, one highly-rated set of bamboo pyjamas brings in an estimated $25K/month on Amazon.
Bamboo pyjamas are part of the Bamboo-based Products meta trend.
Bamboo is one of the fastest-growing plants in the world. This, combined with its environmentally friendliness, is a significant reason why bamboo is becoming a more prevalent raw material for a handful of products.
One trending product category is bamboo clothing.
Examples of trending bamboo-based clothes include bamboo baby clothes, bamboo shirts and bamboo underwear.
Bamboo beddings are also trending.
Bamboo duvet covers and linen bamboo are a few examples of in-demand bamboo bedding products.
Salmon bites are bite-sized dog treats made from salmon meat and skin.
Salmon bites are rich in omega-3 fatty acids, which help support the animal’s skin and coat health.
Zesty Paws is an example of a company that sells salmon bites (searches for the startup have increased by 400% over the last five years).
Zesty Paws’ pack of salmon bites brings in approximately $196K/month on Amazon.
Salmon bites are part of the Functional Pet Food meta trend.
This meta trend is heavily driven by the “humanization of pets.” Meaning that people are starting to feed their pets the same type of food they eat themselves.
For example, 68% of pet owners say their pet’s diet is similar to theirs.
And the market for functional pet food is forecasted to triple over the next eight years.
This makes functional pet food the fastest-growing segment within the pet food market.
Reglo, Maev and PetLabCo are trending companies selling functional pet snacks.
Payhip is an Ecommerce management platform that’s essentially Shopify for digital products.
Specifically, Payhip is tailored to solopreneurs that sell digital products like courses, coaching sessions, and memberships.
Once a product is uploaded onto Payhip, the platform generates a sales link that sellers can share with their audience. Additionally, file storage, billing and product delivery are handled by the platform.
According to the startup, their platform has 130k users.
Payhip is part of the Digital Product Ecommerce Platforms meta trend.
Online sales of digital products are growing 2x faster than physical products.
And this has created demand for Ecommerce platforms specifically for digital goods.
Examples of trending Ecommerce management platforms for digital products include:
Thrivecart is a digital shopping cart solution used to generate checkout pages. The platform has facilitated over $2.6B in sales volume.
Gumroad helps creators sell their work. The startup has raised $16M in funding.
Soundwise is an all-in-one tool for creating and selling online audio-based content (music, podcasts, etc.).
Security Posture Management
Security posture management (SPM) is a cloud security management framework.
Specifically, SPM is a practice to better assess and optimize cloud security and compliance.
Cloud security posture management tools constantly look for potential misconfigurations that can lead to leaks or breaches.
SPM implementation is still in its infancy. However, 84% of organizations are looking to use an SPM tool in the future.
Which is why the market for these solutions is forecasted to grow 2x by 2028.
Security posture management is part of the Cloud Security Spending meta trend.
Searches for “cloud security management” have increased by 94% over the last 24 months.
Why? Cloud breaches and leaks are on the rise. 98% of organizations have experienced at least one cloud breach over the last 18 months (only 20% of organizations reported similar issues in 2020, illustrating the increasing prevalence of this problem).
Notably, 67% reported at least 3 cloud data breaches over the same time period.
And these breaches are costly. According to IBM, the average cloud breach costs around $5.12M.
Early bird companies: PromptBase (AI prompt marketplace), AutoDS (dropshipping automation tool), AdsPower (antidetect browser), Fliki.AI (text-to-speech platform).
Tomorrow’s products today: Hijab pin, mushroom elixir, green noise, tranexamic acid serum.
Do you have any feedback? We’d love to hear what you think. Just respond to let us know.
Early Bird Companies
PromptBase is a generative AI prompt marketplace.
Prompt engineers can sell prompts that have been demonstrated to produce a high-quality output.
This allows users to find pre-made prompts for major generative AI platforms like ChatGPT, Dall-E, Midjourney, etc.
PromptBase charges a 20% commission fee on each transaction.
The marketplace has over 11,000 users.
PromptBase is part of the Prompt Engineering meta trend.
Searches for “prompt engineering” have grown 99X+ over the past 12 months.
Prompt engineering is becoming an in-demand skill as people discover that different prompts can lead to dramatically different outputs.
For example, a typical prompt for Dall-E might be something like: “planet in anime style”.
But an expertly-written prompt would be: “a planet, anime style, with futuristic building inside, full size, minimalist design, highly detailed, ultra-detailed–v4”.
AutoDS is a dropshipping automation tool.
They provide a suite of features that include product research, product listing, price monitoring, inventory management, and order fulfillment.
AutoDS’ main selling point is that they are one of the cheapest dropshipping platforms in the market (their basic package costs $9.99/month).
The platform is used by over 87,000 online store owners and facilitates around $200M in annual sales.
The company generated $4M in revenue last year.
AutoDS is part of the Dropshipping Automation Platform meta trend.
Here are a few trending dropshipping automation platforms:
Viral Vault is an automation platform developed by popular e-commerce YouTuber Jordan Welch. The startup generates around $90K/month in revenue.
Sell The Trend aims to help e-commerce entrepreneurs identify profitable products.
Spocket is a dropshipping platform that connects online retailers with suppliers from the US and EU.
AdsPower is an antidetect browser.
Its purpose is to hide a user’s digital fingerprint, making it difficult for websites and services to identify and track them.
Specifically, the browser is designed to allow users to log into multiple accounts on the same website simultaneously.
Which is what has made it popular among people who manage multiple social media ad accounts, online stores, or other types of accounts that require unique logins.
AdsPower has over 800,000 users.
AdsPower is part of the Multi-Login Anti Detect Browser meta trend.
Interest in anti-detect browsers is growing (searches for “anti-detect browser” have increased by 2000% over the past 24 months).
And browsers with multi-login capabilities are an emerging sector of this product category.
These browsers work by creating a virtual environment for each account, allowing users to switch between accounts seamlessly without leaving any digital footprints.
This way, users can log in to and manage multiple accounts on a single website or platform without being detected.
Octo, Hidemyacc and Lalicat are trending multi-login anti-detect browsers.
Fliki is a text-to-speech platform.
Users upload a piece of text and choose the voice they want.
Then, the platform automatically generates an AI voiceover.
Using stock media, Fliki can also automatically generate video visuals based on the script.
The platform has over 900 voices and supports 75 different languages.
Fliki.AI is part of the Blog Post to Video meta trend.
Approximately 40% of marketers say that a lack of budget was the main barrier to video marketing.
Platforms that use AI to turn blog posts into videos offer a cheap, fast way for businesses to get started with video.
(Search volume for “blog post to video” has grown by 4.7x over the past five years).
Pictory, Synthesia and Lumen5 are examples of trending platforms in this space.
Tomorrow’s Products Today
Hijab pins provide a secure and comfortable way to keep a women’s hijab in place throughout the day.
Interest in this product is primarily growing among younger Muslim women.
Specifically, women are adding a touch of personal style to their hijabs by decorating their pins.
And they are sharing their pins on social media.
For example, hijab pins with ribbons are currently making waves on social media.
TikTok videos about ribbon hijab pins have over 890 million views.
Hijab pins are part of the Hijab Accessories meta trend.
Videos about hijab accessories have over 1.3 billion views on TikTok.
Here are a few trending hijab accessories:
Hijab sleeves are worn under the hijab to provide additional coverage for the arms.
Hijab magnets are similar to magnetic pins but are designed to be worn under the hijab and provide extra support.
Hijab clips are usually small, metal or plastic clips that are attached to the fabric of the hijab to hold it in place. They can be easier to use than hijab pins, especially for beginners, as they don’t require any complicated folding or twisting of the fabric.
Mushroom elixirs are a type of dietary supplement made from various types of mushrooms, such as reishi, chaga, cordyceps, lion’s mane, and shiitake.
They are often sold in powder or liquid form and can be added to beverages such as coffee, tea, or smoothies.
Each mushroom typically has a unique set of health benefits. So combining mushrooms in an elixir can provide a wide range of benefits, such as boosting immunity, reducing inflammation, supporting brain function, and increasing energy.
Interest in this product category is also growing due to the DTC brand Odyssey.
Search volume for “Odyssey mushroom elixir” has increased by 300% over the past two years.
Mushroom elixirs are part of the Adaptogen Wellness meta trend.
Stress levels among Americans are rapidly rising.
Approximately 25% of US adults say they are so stressed that they cannot function properly.
Which is why we’re seeing growing interest in natural products that provide stress relief.
(Searches for “stress relief supplements” have increased by 2200% over the past five years).
And adaptogens are a fast-growing sector of this market.
Search volume for “adaptogen” has grown by 142% over the past five years.
Mushroom gummies, rhodiola supplements, and shilajit powders are trending adaptogen wellness products.
Green noise refers to a variant of white noise with a frequency of 500 Hz.
The low frequency makes it sound more natural and pleasant to the human ear.
This is because many sounds found in nature, such as falling rain or ocean waves, produce low-frequency noise.
Growing interest in green noise can be mainly attributed to TikTok.
Videos about this type of noise have over 752 million views on TikTok.
Green noise is part of the White Noise Alternative meta trend.
TikTok has become home to a massive online community dedicated to improving sleep quality.
The hashtag #sleeptips has over 410 million views to date.
Approximately 30% of American TikTok users say they’ve used a sleeping hack they discovered on TikTok.
Videos about sleep noises have over 4.8 billion views on the platform.
Brown noise and binaural noise are examples of trending sleeping noises.
Tranexamic Acid Serum
Tranexamic acid serum is a skincare product designed to help with hyperpigmentation and discoloration.
Interest in this product category can be mainly attributed to a skincare brand called Minimalist.
(Searches for “Minimalist tranexamic acid serum” have increased by 525% over the past two years).
Good Molecules tranexamic acid serum (+500% over the last five years) and Faded tranexamic acid serum (+300% over the past 24 months) are other in-demand tranexamic acid serums.
This popular tranexamic acid serum brings in around $46K/month on Amazon.
Tranexamic acid serums are part of the Tranexamic Acid Skincare meta trend.
When applied topically to the skin, tranexamic acid can help reduce the appearance of dark spots, hyperpigmentation, and melasma by inhibiting melanin production.
It can also help calm redness and inflammation in the skin, making it a popular ingredient for people with acne-prone or sensitive skin.
(Searches for “tranexamic acid skincare” have increased by 4300% over the past five years).
Examples of trending tranexamic acid skincare products include:
Tranexamic acid moisturizers hydrate the skin and help reduce the appearance of dark spots and hyperpigmentation. They’re ideal for oily skin due to their lightweight, fast-absorbing formula.
Tranexamic acid creams, similar to tranexamic acid moisturizers, hydrate the skin. But, they are typically thicker in texture than moisturizers, making them better suited for people with dry skin.
Tranexamic acid powders may provide brightening and anti-inflammatory benefits when mixed with other skincare products.