Here’s this week’s list of rapidly trending topics 2023 April, insights and analysis.
Caffeine Eye Serum
Caffeine eye serums are water-based treatments that constrict blood vessels around the eyes, which reduce puffiness.
Additionally, these serums reduce reactive oxygen species that harm the skin, helping to prevent under-eye bags and dark discoloration.
One trending caffeine-infused eye serum is made by The Ordinary (searches for “The Ordinary caffeine eye serum” have grown by 500% in the last five years).
The Ordinary’s eye serum generates around $72K/month on Amazon.
What’s Next
Caffeine eye serums are part of the Caffeine Skincare meta trend.
Caffeine is becoming an increasingly-popular skincare ingredient.
According to the Cleveland Clinic, caffeine’s antioxidant properties can help protect, brighten and soothe the skin.
Examples of trending caffeine-based skincare products include:
Caffeine scrubs are exfoliators that help clean and soothe the skin.
Caffeine wash tightens the skin, making it look more youthful.
Whereas Mcaffeine and Youth to the People are trending beauty brands that sell caffeine-based skincare products.
AI Music Generator
AI music generators describe any AI-powered software capable of generating new music and sounds.
Specifically, the program collects and analyzes a large catalog of songs. And uses this dataset to train the AI. Based on this training, the AI can create new music from scratch.
In addition to producing original work, certain musicians use AI music generators to assist them in their creation process.
Boomy and Soundraw are examples of trending AI-powered music generator platforms.
What’s Next
AI music generators are part of the Synthetic Media meta trend.
Searches for “synthetic media” have increased by 225% over the last five years.
Synthetic media is any content created using artificial intelligence.
Interest in this technology is growing primarily because it allows businesses to produce content faster and cheaper than creating content manually.
This, in turn, allows for the development of hyper-personalized content at scale.
AI video software, AI image enhancers and AI writing software are examples of synthetic media tools.
Smart Bassinet
Smart bassinets are tech-enabled beds that use subtle movements and sounds designed to soothe.
Smart bassinets are often self-responsive, meaning they can detect when a baby cries and react with sounds and movements to stimulate sleep.
Interest in this product category is growing partly due to the SNOO bassinet, made by the Happiest Baby brand.
(Searches for “snoo bassinet” have increased by 210% over the last five years.)
The SNOO bassinet has attracted plenty of attention because a number of celebrity couples (Ashton Kutcher and Mila Kunis, Jessica Biel and Justin Timberlake, etc.) reportedly use it for their children.
What’s Next
Smart bassinets are part of the Baby Sleep Tech meta trend.
Tech-savvy Millennials and older members of Gen Z are becoming first-time parents.
Which is why demand for baby tech accessories is growing (searches for “baby tech” have increased by 64% in the last 24 months).
Overall, the global baby tech market is forecasted to grow 2.5x in the next eight years.
Technologies that help babies sleep are an especially fast-growing part of this market.
Smart baby monitors, smart night lights and baby sound machines are examples of trending baby sleep gadgets.
ADHD Supplement
ADHD supplements are designed to help improve attention and focus in individuals with ADHD.
Examples of popular ADHD supplements include omega-3s, iron, magnesium, zinc, vitamin C, and melatonin.
However, growing interest in this product category can be mainly attributed to nootropics.
Specifically, people are increasingly using nootropics to help with their ADHD. In fact, searches for “nootropics for ADHD” have increased by 850% over the last 5 years.
What’s Next
ADHD supplements are part of the Focus Supplements meta trend.
Searches for “focus supplement” have increased by 72% over the last six months.
Focus supplements are growing alongside growing demand for brain and cognitive supplements.
Cognitive function supplements currently only make up approximately 3% of total supplement sales.
However, demand for cognitive supplements is growing rapidly (sales increased by 64% last year).
Alpha Brain, Noocube and Qualia Mind are trending DTC brands that sell supplements designed to help with focus.
Early bird companies: Snipd (AI-powered podcast player), Scholarcy (summarizing tool), Payload CMS (headless CMS startup), Dataddo (data integration platform).
Tomorrow’s products today: Ceramide serum, blue lotus tea, bronzer stick, nattokinase.
Do you have any feedback? We’d love to hear what you think. Just respond to let us know.
Early Bird Companies
Snipd
Snipd is an AI-powered podcast player.
The platform uses AI to transcribe the content, generate chapters and synchronize with note-taking apps.
Snipd has also integrated a TikTok-like discoverability feature in their platform.
This feature automatically finds highlights of various podcasts. Then, it recommends those clips to users based on their previous listening history.
Their app has over 10,000 downloads on the Google Play store.
Snipd has raised around $650K in funding.
What’s next:
Snipd is part of the Discovery Feed meta trend.
TikTok has the highest session length of all social media apps (the average TikTok session lasts about 10 minutes and 51 seconds).
Which is why several social media platforms (like Twitter) are implementing discovery feeds that mirror TikTok’s “For you page”.
These feeds use AI to push recommended content based on activity vs. accounts that you manually follow.
Instagram implemented this through the introduction of reels.
Spotify recently launched a TikTok-style discovery feed for discovering new artists and songs.
Even shopping platforms like Temu and Shein have implemented similar features, which is a reason behind their growing popularity.
Scholarcy
Scholarcy is an online summarizing tool.
The platform uses AI to identify key information in a research paper, book or report.
Then, it creates bite-sized sections of the most essential information.
The startup claims their platform helps students and researchers save 70% in time spent evaluating a study.
The platform has over 50,000 users.
What’s next:
Scholarcy is part of the Niche AI Tools meta trend.
Tools like ChatGPT and Midjourney have popularized the use of generative AI.
And many new startups are launching generative AI for specific use cases.
Here are a few examples of trending AI generators for niche purposes:
AI essay generators create stories based on text prompts.
AI code generators can develop complex code based on a description of the problem.
AI game generators create game assets, characters and backgrounds.
Payload CMS
Payload CMS is an open-source headless content management system (CMS).
Instead of developing a no-code CMS designed to compete with giants like Webflow and Squarespace, the startup instead created a highly customizable CMS framework.
This allows developers to create their own content management infrastructure tailored to their needs.
The project has over 9,800 stars on GitHub.
The startup has raised $5.2M in funding.
What’s next:
Payload CMS is part of the Headless CMS meta trend.
Traditional CMS architectures make it difficult to reuse content across multiple channels and platforms.
They can also struggle to handle large volumes of traffic, which can lead to slow load times and poor performance.
Which is why we’re seeing growing interest in headless CMS.
(Search volume for “headless CMS” has increased by 270% over the past five years).
With a headless CMS, content can be created and managed in a central location and then delivered through APIs to any platform or channel, making it easier to reuse content and maintain consistency across multiple channels.
This means that developers have more flexibility to create custom front-end experiences, such as mobile apps and single-page applications, without being constrained by the limitations of a traditional CMS.
Dataddo
Dataddo is a data integration and analytics platform.
The platform enables users to integrate data from various sources, such as social media, CRMs, ad platforms, and website analytics tools, into a unified data warehouse.
Dataddo recently launched a reverse ETL feature, which is partly why interest in the startup is growing.
The startup has raised $1M in funding.
What’s next:
Dataddo is part of the Reverse ETL meta trend.
ETL, short for “extract, transform and load”, is the process of transferring data from an application to a data warehouse (i.e., from a CRM like Salesforce into a data warehouse like Google BigQuery).
Reverse ETL is the inverse of that process.
Current data systems make it difficult for the average employee (non-data scientists or analysts) to access and obtain warehouse data.
Reverse ETL is emerging as a solution to this problem.
For example, a marketer using Salesforce can quickly have data regarding a group of customers sent into their Salesforce workflow.
RudderStack, Census and Syncari are examples of trending reverse ETL platforms.
Tomorrow’s Products Today
Ceramide Serum
Ceramide serum is a skincare product containing ceramides, which are natural lipids found in the outer layer of the skin.
They are often used to help repair and strengthen the skin’s natural moisture barrier.
These serums are typically lightweight and fast-absorbing, making them ideal for use alongside other skincare products, such as moisturizers and sunscreen.
Interest in this product category is also growing due to the DTC brand Cocokind.
(Searches for “Cocokind” have grown by 426% over the past five years).
Search volume for “Cocokind ceramide serum” has increased by 700% over the past two years).
Cocokind’s ceramide serum generates approximately $20K/month on Amazon.
What’s next:
Ceramide serums are part of the Ceramide Skincare meta trend.
Examples of trending Ceramine skincare products include:
Ceramide toners are designed to balance and hydrate the skin. They are often applied after cleansing to help prep the skin for other skincare products.
Ceramide sunscreens provide broad-spectrum protection against UVA and UVB rays while also replenishing the skin’s natural ceramide levels.
Ceramide moisturizers are particularly beneficial for those with dry or aging skin.
Blue Lotus Tea
Blue lotus tea is a beverage made from the flowers of the blue lotus plant.
Regular consumption of blue lotus tea can help reduce stress and improve sleep quality.
However, interest in this product category is growing largely due to blue lotus’ psychoactive properties.
In fact, the apomorphine and nuciferine found in blue lotus can elicit feelings of calmness and euphoria.
Unlike other psychoactive compounds, blue lotus tea is currently legal in the United States, which is another reason it is emerging as a popular psychoactive substance.
What’s next:
Blue lotus tea is part of the Psychoactive Drinks meta trend.
Here are a few examples of trending psychoactive drinks:
THC lemonade is a cannabis-infused drink that combines the classic taste of lemonade with the psychoactive effects of THC.
CBD beer reduces anxiety and inflammation, improves sleep, and promotes relaxation. Unlike THC beer, which elicits a classic “high”, CBD beer offers a more mellow and calming experience.
THC seltzer is a carbonated beverage that contains THC. It is becoming a go-to choice for those looking for a convenient and low-key way to consume cannabis.
Bronzer Stick
A bronzer stick is a makeup product designed to give the skin a sun-kissed, bronzed glow.
Bronzer sticks can be used to contour and add warmth to the face, neck, and body and can be applied on areas such as the cheekbones, forehead, nose, and jawline.
Notably, bronzer sticks come in various shades to match different skin tones.
The product has gained significant traction on social media. Videos about bronzer sticks have over 815 million views on TikTok.
Rare Beauty is a brand seeing growing demand for their bronzer sticks.
(Searches for “Rare Beauty bronzer stick” have grown by 4600% over the past five years).
What’s next:
Bronzer sticks are part of the Skin Tone SkinTok meta trend.
The #skintok hashtag has over 10 billion views on TikTok.
Thanks largely to #skintok, we are seeing growing demand for products designed to improve skin tone.
Examples of trending products in this category include:
Discoloration serums treat hyperpigmentation and uneven skin tone.
Tinted serums typically contain a blend of active ingredients such as antioxidants, vitamins, and peptides to improve the texture and appearance of the skin.
Glowing sunscreen is a protective skincare product with a pearlescent finish. Searches for this product have increased by 500% over the past five years.
Barrier creams help maintain the skin barrier, protecting it from irritation and dryness. Searches for this product have increased by 194% over the last five years.
Nattokinase
Nattokinase is an enzyme that is produced by fermenting boiled soybeans with a specific strain of bacteria called Bacillus subtilis natto.
Nattokinase is believed to have several health benefits, like supporting cardiovascular health and reducing blood clotting.
It may also have anti-inflammatory properties and could potentially help with conditions such as hypertension, deep vein thrombosis, and stroke.
Which is why interest in nattokinase supplements is growing.
Searches for “nattokinase supplement” have increased by 800% over the past two years.
This supplement has also seen significant traction on social media.
In fact, videos mentioning nattokinase supplements have over 670 million views on TikTok.
This pack of nattokinase capsules brings in approximately $33K/month on Amazon.
What’s next:
Nattokinase is part of the Young Adult Heart Care meta trend.
Heart attacks among Americans younger than 40 have been increasing for the past 10 years.
Sedentary lifestyles and poor diets are the main drivers of this trend.
Which is why many young people are turning to health health supplements.
Searches for “heart supplement” have increased by 112% over the past five years.
While heart chews and saffron supplements are examples of trending heart supplements.