Before I get into the good stuff … I have something that I want to quickly run past you.

You see … if you mess this part up (it’s a before-you-start mindset) — then no matter what system I show you here … you’ll not achieve any long-term results.

Here’s how the typical marketer (read: everyone that makes no money) approaches making money online:

There’s a lot of things wrong with the above process. Lets start at the top.

Quick and easy “riches”. Push-button profits. The big easy button. Shortcuts. Flash in the pan tactics. Google Annihilation this. Traffic Hijack that. Magic Bullet blah-blah…

… you get the picture. Wrong mindset and focus from the start.

Buy “magic-bullet” product. You know the ones. The giveaway is normally in the name.

Consume the product. Take action and implement. 90% of people screw up right here. They do nothing. Nada.

They get hit-up with the next bright “shiny-object” product. The vicious circle continues.

Perhaps 10% of people will actually do something. Even if the product teaches a short lived tactic … it’s possible to achieve some results.

Make some money. It won’t be anything long-term. But you can prob’ly earn some money.

Of those people that do achieve some results … the first sign of a road bump will send them scurrying back to the start of the process — on the lookout for the next shiny-object.

Listen … the days of “push-button” riches/traffic/anything are over.

For good. Get over it.

The sooner you realize that the above process-flow is broken — the sooner you can move on to get real results.

Lemme show you a process that’s guaranteed to make money (consistently). 100%.

It never fails. Never. This process is altogether different:

Mindset is focused on delivering real value to an audience … even before money has changed hands. It’s about having an abundance mindset…

… about building a long term relationship with your prospects and customers.

The focus is not on quick frontend money but on building a business with a long term vision (money is a result — it’s should never be your core driving force).

Stick to one core business model. One system that you consistently work (I’ll give you the system I use shortly).

The basic framework of every sustainable business is to attract new leads (traffic)…

… and then to convert those leads into customers.

When an issue in the system is encountered — and there’ll be a lot of ’em — then you test and tweak until you’ve moved under or over or through the “road block”.

Problems are always only ever temporary. There’s always a workaround.

When you follow this mindset and workflow … “shiny-object” products and “magic-bullet” solutions become irrelevant and largely invisible.

If a product will help build and develop your core business model (not replace it) … then you invest in it. If it pulls you away from your core business model — it gets ignored. Simple.

Marketers that understand and follow this process and philosophy can’t not make money. It’s impossible.

Core for Success

I’m going to tie things up now…

… then give you the opportunity to join the Independent Lifestyle. But more about that on the next page.

Let’s look at that basic framework:

This simple model forms the guts of everything I do online.

Sure, when all the other systems are bolted on … the 30 thousand foot view can seem somewhat overwhelming and advanced to a rookie marketer.

It shouldn’t be. The core of the model is simple.

You need to determine your promotions …

… then the ability to convert those leads into subscribers or customers

… and finally to establish a relationship — and turn customers into repeat customers (for life) … or subscribers into customers, and then into raving fans (for life).

What makes this framework so powerful is its flexibility and simplicity.

Converting and capturing leads can be achieved a million different ways. There’s no right or wrong way. Every situation is unique.

The classic squeeze page is the favorite amongst marketers.

But a low barrier to entry offer also works — There’s no “free” signup (not my desired result). Instead you have to “pay” to move to the next level.

You could use Social Media to achieve the same result — using the button to “reveal more” strategy (where an opt-in page could be revealed to get the “treat”).

Then there’s my covert squeeze model.

But really … how you “capture leads” into your funnel is only limited by your imagination — and your willingness to try different things.

Once a prospect (or customer) adds himself to your email list — there are a number of things you can do.

I’m going to hold myself back from going on a rant … so I’ll just say this. At this point most marketers push hard to, either:

  • Get a sale (if the person is only a free subscriber)
  • Sell something else to the new customer

Not what I do. Not out the gate. That’s stupid (in my opinion). That’s not how to begin a potential long term relationship with someone.

Instead … use the initial contact to start to establish a relationship. It’s your opportunity to build trust and rapport with them.

You do that by demonstrating value … not shoving an offer down their throat.

I’ve developed an advanced strategy which uses systems to “connect” with people.

When I promote offers within the context of a system that delivers value (in contrast to a pitch-fest) … the results I achieve are almost always extraordinary.

The strategy I’ve developed to achieve this result (establishing relationships and then using stories to sell stuff) … revealed below

But what I’ve said above is the gist of it. Don’t get hung up with the details.

I’ve mentioned a few things across these pages that should have your mind racing.

My goal was to “reframe” some of your reality about how to go about building a business online for the long term. To give you some perspective.

When asked what single event was the most helpful to him in developing the theory of relativity — Albert Einstein is reported to have answered: Figuring out how to think about the problem.

That right there is one of the reasons why I wrote this content for you. Half the battle is having a deeper understanding of what needs to be done — and why.

I’ve sprinkled a number of gems within what I’ve written here.

If you want to hear more from me, here’s how to do that:


Because you test and tweak until you have a winner. If something doesn’t work — a road block — you move around it or under it or over it … or just plain kick your way through.

Point is … you’re always moving forward. It’s called momentum. It’s powerful.

Stopping. Giving up. Looking for the next “magic bullet” solution the minute you hit a problem or experience resistance…

… only results in you earning nothing and the gurus getting rich from you buying up their next installment of rehashed crap.

It’s true. You already know this.

Working one business model allows for continuous growth. You water and nurture what is working (continuously), and test and tweak elements that aren’t (continuously).

This is how you win … Big!

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