Latest Trending Topics for May 2023

 Trending Topics

Here’s this week’s list of rapidly trending topics, insights and analysis.

Dog Probiotics

Dog probiotics are bite-sized dog treats that include healthy bacteria designed to help improve a dog’s gut health.

(Another common name for this product is “probiotic bites”.)

Probiotic treats can help dogs suffering from digestive issues and food allergies.

Probiotics for dogs have also become popular on TikTok: videos mentioning the product have over 386 million views on the platform.

PetLabCo is an example of a startup that sells probiotic treats (searches for the startup’s dog probiotics have grown by 1133% over the last five years).

One popular pack of dog probiotics generates approximately $10.8K/day on Amazon.

What’s Next

Dog probiotics are part of the Pet Gut Health meta trend.

The market for functional pet food is forecasted to triple over the next eight years.

This is heavily driven by the “humanization of pets”. Meaning that people are starting to feed their pets the same type of food they eat themselves.

For example, 68% of pet owners say their pet’s diet is similar to theirs.

People are now paying more attention to their gut health (approximately 33% of people say they try to consume gut-friendly probiotics daily).

And these people are starting to add gut-supporting products to their pet’s diets.

In fact, approximately 7% of pet owners purchased a gut-supporting formula last year.


AIOps is a set of practices combining big data and machine learning to automate IT processes.

The main benefit of implementing AIOps is that it enables IT teams to identify and address slow-downs or outages faster than more traditional systems.

Some companies have reported a 66% decrease in their MTTR (mean time to resolution) after implementing AIOps.

Gartner estimates that by 2024, 40% of companies will use AIOps for application and infrastructure monitoring.

What’s Next

AIOps is part of the EverythingOps meta trend.

Aligning operations with broader business strategies is an emerging concept among companies seeking to improve performance.

Examples of trending operational business practices include:

FinOps is a practice that allows businesses to better manage and optimize their cloud spending.

DevOps is a set of business tools and philosophies to increase the speed of application and service delivery.

ITOps refers to the alignment of various business units to acquire and maintain physical IT assets.

SecOps refers to the collaboration between operations and cybersecurity to automate security and operations tasks.

Hyper Personalization

Deloitte defines hyper-personalization as “the most advanced way companies can target a single consumer”.

Hyper-personalization essentially treats each user as a unique customer segment.

This trend is heavily driven by consumers themselves.

According to McKinsey, 71% of consumers demand personalization, and 76% of customers are frustrated when a company does not personalize their offerings.

Which explains why players in the banking, healthcare and retail sectors are investing heavily in hyper-personalization solutions.

Some banks are even trying to establish the “Netflix of Banking”. This refers to using AI and data science to better understand their customer’s preferences and make personalized recommendations based on that data.

What’s Next

Hyper-personalization is part of the Personalization AI meta trend.

Spending on AI-powered marketing solutions is forecasted to grow 5x in the next six years.

And AI-powered personalization is an emerging segment of this market.

(Searches for “personalization AI” have increased by 266% over the last two years.)


63% of digital marketers say they struggle with personalization. And they see AI as a possible solution.

That’s because AI has the potential to personalize the entire customer journey (from relevant advertising to personalized customer service).

Caffeine Hyaluronic Acid

Caffeine hyaluronic acid, as the name suggests, is hyaluronic acid mixed with caffeine extract.

The product is emerging as a popular eye treatment because hyaluronic acid moisturizes the eyes, whereas caffeine can reduce under-eye bags, making the eyes look more vibrant.

People usually need to apply hyaluronic acid to moisturize the eyes, then apply caffeine eye cream once the hyaluronic acid is absorbed.

Caffeine hyaluronic acid combines both products, allowing people to apply it directly to the under-eyes, eliminating the need to use two different products.

What’s Next

Caffeine hyaluronic acid is part of the Ingredient-based Skincare meta trend.

Internet searches for skincare ingredients are growing 229% YoY.

Whereas Net-A-Porter, the luxury fashion and beauty retailer, has seen a  7x increase in searches for ingredient-based skincare products over the last two years.

Allies of Skin and Paula’s Choice are examples of trending DTC ingredient-led skincare brands.

Early bird companies: Beacons.AI (social media growth platform), Wanderlog (trip-planning startup), WellSaid Labs (text-to-speech platform), Sell The Trend (dropshipping automation tool).

Tomorrow’s products today: Power grip primer, AI perfume, oversized gym shirt, beard growth serum.

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Early Bird Companies


Beacons.AI is a social media growth platform.

Specifically, the tool provides several tools designed to help creators run and grow their social media presence (analytics dashboard, email marketing, audience manager, etc.).

But they are best known for their link-in-bio solution.

This allows creators to build a mobile landing page that they can share through their bio across social media.

Beacons.AI is used by over 2 million creators.

The startup has raised $6.2M in funding.

What’s next:

Beacons.AI is part of the Link-in-Bio Storefront meta trend.

Creators are looking to monetize their audience beyond brand deals and sponsorships.

Which is why many have turned to digital storefronts.

And link-in-bio tools have made it easy for creators to sell via their Instagram and TikTok profiles.

Snipfeed, Tap.Bio and Link in Profile are trending link-in-bio solutions.


Wanderlog is a trip-planning startup where people plan and share trip itineraries with their traveling partners.

Think of the app as basically a combination of Google Docs and Google Maps, providing a single place where people can plan their trips.

It allows detailed day-by-day schedule planning and offers activity suggestions, lodging details, travel information, and budget management.

Wanderlog has been downloaded over 500,000 times on the Google Play store.

The startup has raised $1.7M in funding.

What’s next:

Wanderlog is part of the Niche TravelTech meta trend.

Here are a few in-demand travel apps for specific niches:

Skratch World lets people scratch off places they have visited. This way, travelers can visually track places they’ve been to.

Loungebuddy provides information on lounge access at airports across the world.

PackingPro helps users organize and plan their travel packing.

TripIt, similarly to Wanderlog, is a travel planning app.

WellSaid Labs

WellSaid Labs is a text-to-speech platform.

Users upload a piece of text and choose the voice they want.

Then, the platform automatically generates an AI voiceover.

WellSaid Labs allows for real-time collaboration on projects, which is why it’s becoming popular among enterprises needing to create training and compliance videos.

Over 1,000 organizations use WellSaid Labs, including major companies like Intel, Boeing and Peloton.

The startup has raised $10M in funding.

What’s next:

WellSaid Labs is part of the AI Voice Generator meta trend.

Searches for “AI voice generator” have increased by 4900% over the past five years.

Here are a few trending AI voice generators:

Synthesia can turn text into speech in 120 languages. The platform also provides AI avatars for videos.

Hour One, similarly to Synthesia, allows users to create video content with virtual humans.

Murf is an AI voice generator with over 120 voices and supports 20 languages.

Sell The Trend

Sell The Trend is a dropshipping automation tool.

They provide a suite of Ecommerce-focused features that include product research, product listing, price monitoring, inventory management, and order fulfillment.

Their database contains information on over 7 million products across 83 product categories.

Additionally, Sell The Trend also provides information on over 1,100 suppliers.

According to the startup, their platform has approximately 20,000 users.

What’s next:

Sell The Trend is part of the Dropshipping Automation Platform meta trend.

Here are a few examples of trending dropshipping automation platforms:

Viral Vault is an automation platform developed by popular Ecommerce YouTuber Jordan Welch. The startup generates around $90K/month in revenue.

AutoDS is used by over 87,000 online store owners and facilitates around $200M in annual sales.

Spocket is a dropshipping platform that connects online retailers with suppliers from the US and EU.

Tomorrow’s Products Today

Power Grip

Power grip primers are applied before foundation or other makeup to create a smooth and even surface for makeup application.

This ensures that makeup “grips” to the face, which extends the time that makeup appears on the skin.

Videos about power grip primers have over 1.9 billion views on TikTok.

Interest in this product category is growing largely due to the brand E.L.F.

Searches for “Elf power grip primer” have increased by 309% over the past 12 months.

E.L.F.’s power grip primer generates around $28K/month on Amazon.

What’s next:

Power grip primers are part of the SkinTok meta trend.

The #skintok hashtag has over 12 billion views on TikTok.

Lip oil is an example of a SkinTok trending product. Searches for lip oil have increased by 900% over the last five years. Whereas videos mentioning the product have over 1.7 billion views on TikTok.

Glowing sunscreen is another example of a skincare product getting traction largely due to TikTok. Searches for this product have increased by 766% over the past five years.

Brow glue is an eyebrow gel used to style brows. Videos talking about brow glues have over 370 million views on TikTok.

Glow Recipe and Tower28 are examples of “SkinTok famous” brands.

AI Perfume

AI perfume refers to perfume that has been created using AI.

AI algorithms analyze vast amounts of data on fragrance compositions, customer preferences, and market trends to generate unique scent combinations.

EveryHuman is a startup providing a service they call “algorithmic perfumery.”

Their users answer a few questions, and EveryHuman’s AI analyzes the answers and creates a personalized perfume based on that data.

Google has revealed that they have developed an AI capable of predicting and discovering new odors.

This tool can significantly enhance the perfume production process, making it faster and cheaper to develop new scent combinations.

What’s next:

AI perfumes are part of the Sensory AI meta trend.

Search volume for “sensory AI” has grown by 366% over the past 24 months.

Sensory AI refers to AI systems that can learn through several sensory inputs: smell, hearing, vision, etc.

Interest in this technology is growing because prominent players in the AI space have already announced research projects in this space.

For example, Meta recently unveiled the ImageBind AI model.

This model can learn from all six types of sensory data.

While it’s still in its research phase, Meta believes that this system will be able generate multisensory content in the future.

Oversized Gym Shirt

Oversized gym shirts, also known as baggy gym shirts, are loose-fitting shirts worn during exercise.

They are designed to have a larger and more relaxed fit than traditional fitted workout tops.

These shirts are becoming increasingly popular among self-conscious gym goers.

Mainly because they provide more coverage which makes individuals feel less exposed.

This set of oversized gym shirts brings in approximately $94K/month on Amazon.

What’s next:

Oversized gym shirts are part of the Gym Anxiety Pump Cover meta trend.

Nearly half of Americans say they have experienced anxiety in a gym.

And around 38% of Gen Z say that fear of judgment is the primary reason they do not go to the gym.

Videos about gym anxiety have over 9.3 billion views on TikTok, illustrating that this topic is receiving growing attention.

And pump covers are now being used to fight this problem.

Specifically, anxious individuals often wear pump covers at the start of their workouts.

As they engage in physical activity and achieve a “pump”, they begin to feel less anxious.

Then, they remove the pump covers, symbolizing the positive impact of their workout on their mindset.

Beard Growth Serum

Beard growth serums are designed to promote hair growth and thickness.

They typically come in the form of an oil-based formula that is applied directly to the facial skin and hair.

When applied regularly, beard growth serums penetrate the hair follicles, improve blood circulation to the facial area, and provide nutrients that support healthier and thicker beard growth over time.

Honest Amish is a brand seeing growing demand for their beard serum.

(Searches for “Honest Amish beard oil” have grown by 7000% over the past 12 months).

Honest Amish’s beard serum brings in around $32K/month on Amazon.

What’s next:

Beard growth serums are part of the Beard Growth Kit meta trend.

Videos about beard growth kits have over 600 million views on TikTok.

Here are a few trending products that are often included in these kits:

Beard sprays are vitamin-infused sprays designed to promote hair growth.

Beard rollers consist of a cylinder-shaped head made up of microneedles. The tool is rolled across the beard, resulting in small punctures to the skin. Some studies have suggested that this process promotes the natural production of collagen, which stimulates beard growth.

Beard gummies typically contain Biotin and B12, which help strengthen hair follicles.

This popular beard growth kit generates around $23K/month on Amazon.

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