Here’s this week’s list of Latest Trending Topics for Content Creation, insights and analysis.
CPaaS (communications platform-as-a-service) is a cloud-based voice and messaging API.
CPaaS essentially describes any cloud solution used to add real-time communication features to their applications.
To illustrate, certain chat boxes that appear when navigating a website are an example of CPaaS.
Interest in this technology is growing mainly because CPaaS lets businesses choose specific APIs to add to their communications stack without needing to build an entirely new backend to support each integration.
Which is why the market for CPaaS solutions is forecasted to grow at a CAGR of 25% by 2032.
CPaaS is part of the Customer Care Tech meta trend.
Customer care leaders say that improving customer experience is their most important priority for the next few years.
However, achieving this goal is becoming difficult because of a rise in call volumes and employee attrition.
61% of customer care leaders report higher call volumes. And 58% of customer service leaders expect volumes to increase further over the next 18 months.
Whereas around half of customer care centers have reported a rise in employee attrition over the last 12 months.
Which is why customer leaders are turning to technologies, like AI-powered ecosystems.
These technologies can automate up to 70% of tasks in customer care, dramatically reducing the number of customer support staff needed.
TikTok dropshipping refers to dropshipping businesses that utilize TikTok as their primary marketing channel.
37% of TikTok users discover new products and services on the platform, which has made TikTok an emerging channel for Ecommerce brands.
(In fact, searches for “TikTok dropshipping ads” have increased by 500% over the last five years.)
And videos mentioning “TikTok dropshipping” have generated over 1.2 billion views on the platform.
TikTok dropshipping is part of the TikTok Side Hustles meta trend.
TikTok is becoming home to a large side hustle community.
Videos talking about side hustles have over 9 billion views on TikTok.
Notably, many of these side hustles specifically focus on TikTok’s marketing potential.
66% of users are likely to buy something while on the platform. Whereas 50% have bought something after watching a live video.
TikTok trading, TikTok affiliate marketing and TikTok courses are examples of trending TikTok-popular side hustles.
Niacinamide vitamins are supplements containing a high concentration of niacinamide, a form of vitamin B-3.
The product balances the skin’s oil production and reduces inflammation, which can help treat and prevent acne.
In addition to skincare benefits, niacinamide allegedly slows the progression of diabetes and may help with chronic kidney disease.
A popular pack of niacinamide vitamin capsules brings in approximately $119K/month on Amazon.
Niacinamide vitamins are part of the Niacinamide Products meta trend.
Searches for “niacinamide” have increased by 966% over the last five years.
Niacinamide is a form of Vitamin B3 found naturally in foods.
The product is seeing increasing application in a range of personal care products (specifically, as an ingredient in hair and skin care products).
Niacinamide moisturizers, niacinamide serums and niacinamide toners are examples of trending niacinamide products.
Wooting is a DTC computer accessory startup specializing in analog mechanical gaming keyboards.
With console controllers, gamers use their analog sticks to dictate how quickly (or slowly) they move in a game.
Wooting’s analog keyboards were among the first to imitate this feature.
These keyboards can sense how hard a user presses a button, which moves the in-game character based on that input.
Wooting is part of the Analog Keyboards meta trend.
Mechanical keyboards read key presses in a binary fashion: either pressed or not pressed.
This is a problem as many games (often stealth games and third-person shooters) require precise aiming and maneuvering to play effectively.
And analog keyboards (searches up 140% over the last five years) are emerging as a solution to this problem.
Demand for these keyboards will likely continue to grow, considering that major players in the space (like Razer) are releasing analog keyboards.
Early bird companies: Soundful (AI music composer), Taste Salud (DTC drink mix startup), Upstash (serverless database), Stockimg.AI (AI image generator).
Tomorrow’s products today: Pink concealer, beef liver powder, anti-detect browser, rosemary water.
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Early Bird Companies
Soundful is an AI-powered music composer.
Specifically, the platform automatically generates songs based on user prompts (genre, instruments, mood, length, etc.).
The platform has over 30,000 users.
Soundful has raised $3.8M in funding.
Soundful is part of the AI Music Generators meta trend.
Searches for “AI music generator” have increased 4,900% over the last two years.
In addition to producing original work, musicians are also using AI music generators to assist them in the creation process.
Soundraw and Boomy are trending startups in this space.
Interest in this technology will likely continue to grow, considering that major tech players are developing their own music generators.
For example, Google recently unveiled MusicLM, which can generate music from text descriptions.
Taste Salud is a DTC drink mix startup.
They sell 14 core SKUs.
But they are best known for their hydration mixes.
According to the startup, in addition to providing 400mg of electrolytes, their hydration mixes also contain 100mg of elderberry, which may help boost immunity.
The company has also significantly invested in influencer marketing.
Which is why videos about Taste Salud have over 2.9 billion views on TikTok.
Taste Salud is part of the Immunity Mixtures meta trend.
The pandemic has made people more aware of viruses and their immune system.
This has led to increasing demand for immunity-boosting supplements.
And drink mixtures are emerging as a more convenient, more customizable alternative to traditional immunity supplements.
Videos on immunity-boosting mixtures have over 360 million views on TikTok.
Liquid IV, Zipfizz, and LMNT are trending immunity mix brands.
This popular immunity-boosting mixture brings in approximately $43K/month on Amazon.
Upstash is a serverless database service that allows developers to create and manage data stores for their apps.
The platform’s main selling point is that it might help reduce database costs.
The company has implemented a consumption-based pricing model. This means that clients are only charged when their databases receive requests.
The platform is used by over 52,000 developers.
The startup has raised $1.9M in funding.
Upstash is part of the Cloud Cost Optimization meta trend.
Searches for “cloud cost monitoring” have increased by 700% over the last five years.
Approximately 85% of organizations say that implementing cloud systems turned out to be more expensive than initially thought.
A large chunk of this cost comes from inefficiencies and mismanagement of cloud infrastructure.
For example, a third of all cloud spending goes to waste.
This is why a growing number of companies are actively looking for ways to mitigate these costs.
In fact, cloud cost optimization and monitoring was the #1 cloud priority for 2023 for 82% of organizations.
Stockimg is an AI image generator.
It is very similar to the more popular Midjourney.
But the platforms differ in their target audience.
While Midjourney targets anybody that wants to create AI art, Stockimg targets businesses that need images for specific use cases.
Specifically, Stockimg is positioning themselves as the go-to AI generator for logos, book covers, illustrations and wallpapers.
The platform has over 770,000 users and has generated around 900,000 images.
Stockimg.AI is part of the Niche AI Generators meta trend.
Tools like ChatGPT and Midjourney have popularized the use of generative AI.
And many new startups are launching generative AI for specific use cases.
Here are a few examples of trending AI generators for niche purposes:
AI content detectors refer to systems that can detect if a piece of text has been generated by large language models (LLMs).
AI editors is a software tool that uses artificial intelligence to help writers and content creators improve their writing. It can provide suggestions for grammar and spelling, recommend changes to sentence structure and style, and analyze readability and tone.
AI code generators can develop complex code based on a description of the problem.
AI game generators create game assets, characters and backgrounds.
AI interior design tools can generate interior design ideas based on uploaded pictures of their rooms or offices.
Tomorrow’s Products Today
Pink concealers help neutralize the appearance of dark circles, blemishes, and other imperfections on the skin.
They are typically used on areas of the skin with bluish or purple undertones, as the pink color helps counteract those shades.
Videos that mention pink concealers have over 3.9 billion views on TikTok.
Interest in this product category is also growing due to the brand Maybelline.
Search volume for “Maybelline pink concealer” has increased by 1900% over the past two years.
The Maybelline pink concealer brings in approximately $650K/month on Amazon.
Pink concealers are part of the Skin Tone SkinTok meta trend.
The #skintok hashtag has over 12 billion views on TikTok.
Thanks largely to #skintok, we are seeing growing demand for products designed to improve skin tone.
Examples of trending products in this category include:
Discoloration serums treat hyperpigmentation and uneven skin tone.
Tinted serums typically contain a blend of active ingredients such as antioxidants, vitamins, and peptides to improve the texture and appearance of the skin.
Glowing sunscreens are protective skincare products with a pearlescent finish. Searches for this product have increased by 500% over the past five years.
Barrier creams help maintain the skin barrier, protecting it from irritation and dryness. Searches for this product have increased by 194% over the last five years.
Beef Liver Powder
Beef liver powder, as the name suggests, is a supplemental powder made from beef liver.
Beef liver is rich in many essential nutrients like iron, vitamin A, vitamin B and zinc.
However, interest in beef liver is mainly growing because it is high in protein.
(Searches for “beef liver protein” have increased by 144% over the past five years.)
And beef liver powders make it easy to add beef liver to post-workout shakes.
Beef liver powder is part of the Organ Meat Supplements meta trend.
Organ meats are more nutrient-dense than muscle meat.
However, many consumers prefer to use supplements rather than learn how to cook organs.
Which is why demand for organ meat supplements is on the rise.
Searches for “organ meat supplements” have increased by 600% over the past five years.
A popular organ meat supplement generates approximately $76K/month on Amazon (AMZscout).
Examples of trending organ meat supplement brands include Ancestral Supplements and Heart & Soil.
Anti-detect browsers are web browsers designed to minimize the digital footprint of their users.
These browsers use a combination of techniques (changing user agent strings, modifying the browser’s fingerprint, using a VPN, etc.) to hide or modify a user’s device and browser characteristics.
AdsPower, Hidemyacc and Lalicat are examples of trending anti-detect browsers.
Anti-detect browsers are part of the Data Privacy Tools meta trend.
9 out of 10 Americans consider online privacy an important issue.
And 85% of global adults are looking for ways to improve their privacy.
Which is why we’re seeing growing demand for tools that help with data privacy.
In fact, searches for “data privacy tools” has grown by 900% over the past five years.
Here are a few examples of in-demand data privacy tools:
Atlas VPN is a virtual private network (VPN) service provider. According to the startup, their VPN provides military-grade encryption, a no-log policy, and protection from hackers, cyber threats, and malware.
PreVeil offers encrypted email, file sharing, and messaging services for businesses.
NordPass is a password manager developed by NordVPN.
Rosemary water is a beverage made by infusing fresh or dried rosemary leaves in water.
The product reportedly improves memory performance and supports brain health.
But a recent spike in demand is due to another potential benefit: haircare.
(Searches for “rosemary water for hair” have surged by 488% over the past two years.)
Thanks largely to TikTok (videos mentioning the product have over 440 million views on the platform), rosemary water is becoming an increasingly popular product for hair growth.
Rosemary water is part of the Rosemary for Hair meta trend.
Some scientific research suggests that rosemary may promote hair growth in people with alopecia.
Which is why rosemary has become a popular hair growth product on social media.
Videos about rosemary and hair growth have over 290 million views on TikTok.
And this is driving demand for rosemary-based hair care products.
Searches for “rosemary for hair” have increased by 1150% over the past five years.
Rosemary oil for hair and rosemary shampoo are trending rosemary-based hair care products.